How Web Analytics and Search Engine Results Impact Your Business: January 15

Poster: How the Web Analytics and Search Engine Results Impact Your Business

Speaker: Jim Sterne, Founder eMetrics Marketing Optimization Summit, Digital Analytics Association, 

author Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Tuesday, January 15, 2013, Toronto City Hall, Community Room #2

Register on Eventbrite: Web Analytics & Search Engine Results: SIP 15th Anniversary Celebration

eMetrics Summit + Society of Internet Professionals

Please join the Society of Internet Professionals celebrating its 15th Anniversary for special presentation:

Web Analytics and Search Engine Results

Our theme for the evening is "How the Web Analytics and Search Engine Results Impact Your Business".The technical tools continue to lead the industry with their ability to collect and integrate more disparate data, and to visualize it in the most striking ways. We will discuss what web analytics, the art of analytics is and what it takes to optimize for search engines.

Date: Tuesday, January 15, 2013
Time: 5:00 pm to 8:00 pm

Location: Community Room #2, Toronto City Hall
Address: 100 Queen Street West, Toronto ON M5H 2N1

Speakers: 
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit and is co-founder and current Chairman of the Digital Analytics Association.

James Standen founder of nModal has over a decade of experience in data management and business intelligence. He held key executive roles in the information technology area, working both in North America, and internationally with Lafarge SA for over 15 years. James founded nModal in 2008 believing that data will continue to become more central, and he is excited at the chance to play a part in developing tools that help companies take advantage of it.

Registration: Eventbrite.ca: SIP-15 

Our 14th anniversary event was attended by over 85 SIP Associates at the City Hall. Take a peek at the pictures

Photos of SIP's 14th Anniversary + eMarketing Optimization
Credit: sipgroup.org

flickr photos: SIP's 14th Anniversary Celebration + eMarketing Optimization
Toronto City Hall, March 21, 2011
Credit: IT Ceremony

Details: http://www.sipgroup.org/news.html

If you have any questions or comments, feel free to contact:
Max Haroon, SIP President, at 416-477-5839 or email at rsvp@sipgroup.org

Come and bring your friends as your guests to learn, network, win (prizes) and fun! 
There will be a number of presentations, prizes, awards and, of course, the cake! 

Event Sponsor: 
eMetrics Summit 
TORONTO, ONTARIO 
MARCH 18-21, 2013

Invitation to a Summerlicious Lunch @ the Chefs' House

Image Montage: MeetUp: Society of Internet Professionals (SIP)
Tell us your summer plan at Summerlicious lunch Program
Friday, July 6, 2012 @ the Chefs' House (George Brown College)
Credit: MeetUp + Summerlicious

Celebrating 10 Delicious Years of Toronto Cuisine!
July 6 - 22, 2012
Toronto's favourite summer foodie celebration turns 10 in 2012 and continues to shine the spotlight on our fantastic restaurant industry. Enjoy delectable, three-course prix fixe menus, available at more than 180 of Toronto’s top restaurants
~ Summerlicious 2012

What: Summerlicious Lunch with SIPpers
Tell Us Your Summer Plan
When: Friday, July 6, 2012 11:45 AM
Where: the Chefs' House (George Brown College)
Location: 215 King St E Toronto, ON M5A 1J9

Strictly by Registration (only 10 spaces left)

Every year we participate in the Toronto's Summerlicious program and use the excuse to renew networking in an intimate environment and meet some members, advisory panel and volunteers.

This year I have done a booking of TEN at the Chefs' House, a showcase of training chefs at the George Brown College. The students provide a memorable dining experience while cooking in the open kitchen concept.

Details: The Chefs' House George Brown College
Where learning is our main ingredient, the students of George Brown College provide a memorable dining experience while learning in our living lab, The Chefs' House.

The cost is $15 + taxes and gratitude.

We profile all the attendees on the blog of the event, so be prepared to tell us your summer plan at Summerlicious lunch. Take a peek at our past Summerlicious/Winterlicious lunches:

2011 Summerlicious at c5
2011 Winterlicious at Frank
2010 Summerlicious at Sassafraz
2009 Winterlicious at Rosewater Club
2008 Summerlicious at Sultan's Tent & Cafe Moroc

I'm looking forward to seeing you!

Max Haroon

Learn How to Use All Dimensions of Search @ SES Toronto June 11-13

SES Magazine Cover: SESConference.com June 2012
Sneak Preview SES Toronto June 11-13, 2012
Cover Story by Andrew Goodman Breaking Out of the "+1" Mindset
Canada is Losing the Digital Innovation Race. How Can It Become More Competitive?
Credit: ClickZ Publication

SES Toronto is next week on June 11 - 13 at Hyatt Regency Hotel.

It will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes.

An exhibit floor will provide participants with direct access with companies that can help you grow your business, networking events, parties and more.

For 13 years, the global SES Conference & Expo Series has educated thousands of delegates, with a 98% satisfaction rate.

Use SIP20 promotion code to receive 20% discount for the conference and to get your free Expo pass.

Register at http://sesconference.com/toronto/

Max Haroon| President
Society of Internet Professionals
http://www.sipgroup.org/

Optimize Marketing: Canadian Social Media & Search Marketing Conference SES Toronto: June 11-13

SES Search Engine Strategy Toronto, brought to you by ClickZ
Visit Our Booth! SIP Booth #9 at SES Toronto June 11-13, 2012
Society of Internet Professionals 1997-2012: Celebrating 15th Anniversary
Credit:ClickZ: Marketing News & Expert Advice

“We’re always excited when SES Toronto rolls around. It’s a great time for us to share with our Canadian counterparts, learn what they have been up to during the past year, and give them the opportunity to share with each other.”
~ Matthew McGowan,
Managing Director of Americas for Incisive Media

Once again, Society of Internet Professionals will be exhibiting at our favourite show - SES Toronto.

Visit us at Booth #9 on June 11-12 at the Hyatt Regency Toronto.

Now in its ninth year, SES Toronto will be packed with sessions covering topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.

Register before June 10 and save $100!

Keynote: Business Optimization in a Digital Age
We were promised that marketing would one day become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's social and email and display and video and ... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure that you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).
Keynote Speaker: Avinash Kaushik, Digital Marketing Evangelist, Google

Sessions:
So/Lo/Mo: Social Media Solutions, Local Myth Busters, Driving Mobile Traffic
SEO: Enterprise-Level SEO, Key Metrics for SEO, Link Building Strategy
PPC & Display: Paid Search Tactics, From Search to Display, PPC Analytics & Multi- Touch Attribution Analysis
Canada-Specific: Made in Canada: Marketing Online; Canadian Affiliate Marketing Industry

You can learn more about the conference from their press releases on businesswire.com:

SES Toronto 2012 Features New Internet Marketing Training Sessions for Canadian Online Marketers
TORONTO--(BUSINESS WIRE)--Now in its ninth year, SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 offers Canadian Internet marketers two brand new... more »

SES Toronto 2012 Offers PPC Advertising Professionals Accelerated Learning Program
TORONTO--(BUSINESS WIRE)--SES Toronto will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, vide... more »

Google Digital Marketing Evangelist Avinash Kaushik to Keynote at SES Toronto 2012
TORONTO--(BUSINESS WIRE)--Avinash Kaushik, Google Digital Marketing Evangelist, will be the keynote speaker at SES Toronto 2012. more »

For more news and event updates visit:
SES social media news room.
fb: SES Toronto
twitter: SES Conference @SESConf

Plus, You are invited to the Society of Internet Professionals' 15th Anniversary Party

SIP 15th Anniversary Party
Monday, June 11, 2012
6:30 PM
Hyatt Regency Toronto
370 King Street West
Toronto, ON M5V 1J9
Will you attend?

Even more #SESTO events:
Penguin Proof Link Building Strategies
SES Toronto Meetup Group

See you there!

Winterlicious Lunch @ The Old Mills Inn: Network by breaking bread with other members

Winterlicious Lunch

Every year we participate at this Toronto's popular event by going to a prestigious restaurant.This year we are going west (Jane & Bloor West) at the Old Mills Inn.

Old Mill Inn Winterlicious Menu
Three course lunch (with multiple choices) or all you can eat from a large Buffet.

Cost: $20 + Taxes + Service + Beverages/drinks

Society of Internet Professionals @ The Old Mills Inn

Wednesday, February 1, 2012
12:30 PM

The Old Mill Inn
21 Old Mill Rd
Toronto, ON M8X 1G5

SIP's Blogger: I'm going

9 Friends of SIP going, including:

Vikas Ramrakha
A friend of SIP, Vikas helps businesses, non profit & consulting firms and individuals...

ashok baghwala
I am working with community micro skills Developemnt centre as business development...

Nerissa
My name is Nerissa and I'm a Graphic Designer looking to network with other people...

Max Haroon
Success of a Meetup group depends on participation and good number of attendees at...

Thuy Dao
I'm Tina Dao -Unfranchsie Business Owner of Market America - a leading social shopping...

Jim Finch
Helping businesses to identify best strategic directions for products/services is...

Join us @ meetup to support this international association of professionals.

SIP Holiday Lunch @ Chef of India Restaurant, December 12

Collage: Season's Greetings
SIP's Holiday Lunch, December 12, 2011
Images credit: MS Office Clipart + Meetup

Holiday Lunch

Network by breaking bread with other members of Society of Internet Professionals (SIP)

Monday, December 12, 2011
12:30 PM

Chef of India Restaurant
1415 Yonge St. (at St. Clair Ave. W)
Toronto, ON

Message from the President of SIP

Every year we host a Holiday Party at Bright Pearl, unfortunately the restaurant has closed down. I wanted to keep the tradition live, and have found a small private room at an Indian Restaurant. This room can only accommodate only 15, and I think it is a good number, as it will provide each person to share their 2012 projects.

Venue: Chef of India Restaurant, 1415 Yonge St. (at St. Clair Ave. W), Toronto, ON

Menu: All you can eat from a Buffet of three dozen items: meat & vegetarians, spicy and non-spicy food and of course the Indian tandoori Nan & chicken.

Cost: $12 + $2 Service + Taxes + Beverages/drinks

If you have any questions or comments, please do not hesitate to contact me at founder@sipgroup.org

I'm looking forward to meeting you.

Max Haroon
President
Society of Internet Professionals (SIP)
http://sipgroup.org/

MeetUp: Society of Internet Professionals

Live-Tweeting and Photos from Starting Your Business Blog Workshop

Photo-collage: Starting Your Business Blog
Workshop by @Tangible Words Ltd.
Photos by Olga Goubar & Max Haroon
2011 @ sipgroup.org

Starting Your Business Blog Using WordPress
by Alysha Dominico, Tangible Words Ltd
October 14, 2011 at Network Orange ING Cafe
SIP Social Media Series Workshop

This mini-workshop by Alysha Dominico and organised by the Society of Internet Professionals (SIP) was well attended by 27 attendees.

The presenter was awesome.

The venue was excellent freshly grounded coffee, brewed fresh in your mug.

Attendees loved the interactive approach re-enforced by some exercises and they have requested an intensive hands on workshop on using WordPress.

Max Haroon
Organizer

Please find some photos and a little more information about this workshop on the Meet-up group website and on the SIP group website.

"Everything You Need To Know About Business Blogging" presentation using Twitter-style messaging and hashtags notes:

@TangibleWords Alysha Dominico
I'm presenting "Everything You Need To Know About Business Blogging" at this Meetup with SIP meetu.ps/4rZCj #li #Toronto
19 Sep RT by sipgroup

@sipgroup SIP Association
Great opportunity to learn #Business #Blogging with @TangibleWords this Friday, October 14, @ 6 pm, ING Cafe #Toronto http://tinyurl.com/sipoct14
11 Oct by @sipgroup

@sipgroup SIP Association
Our Business Blogging workshop with @TangibleWords tomorrow has 24 people attending, meet some like minded people rsvp http://tinyurl.com/sipoct14
13 Oct by @sipgroup


Read live-tweeting from this workshop:
@sipgroup SIP Association 14 Oct via web
Retweeted by TangibleWords

Registration is ongoing 4 the workshop Everything You Need to Know about Business Blogging with Alysha @Tangible Words http://t.co/bjZGDgBD

Our #Business #Blogging mini-workshop is going well. Max is presenting the Society of Internet Professionals. We got a Q: life-time member?

Tyrrel is presenting the SIP's group future events & introducing upcoming presenters. Dorothy is presenting our team for new #website.

Learning part of the workshop is on the whiteboard. Some of the points: be an expert, measure your roi, consistency and #SEO. #Business

Creating a content plan for your #business #blog is very important and now we answering on Q: What should a Business Blog be about? Focus.

We R discussing different reasons why people need UR services: what problems your prospects having & what kind of solutions you can provide.

How to set up a blog? 3 best blogging software options 4 creating your #business #blog: wordpress + Blogger + in-house site @TangibleWords

After discussing your "tree-point list" problems + how to solve them = start to write your first post explaining just one idea on your blog.

Our #business #blogging #workshop is absolutely wonderful and interactive. Alysha @TangibleWords is strong: #content - is SO important.

For further professional coaching for your blog: ask questions, share ideas, get your free gift, and join Alysha on Twitter @TangibleWords

We are still here at the ING Direct Orange Cafe (this is a wonderful social media friendly spot in #Toronto) networking and sharing ideas.

Hope everyone had a great time, learn new things, and ready to publish their first #business #blog posts. Thank you Alysha @TangibleWords!

Olga, Social Media Coordinator.

We got a comment on our meetup group:
I learned a few things that helped me a lot for maintenance, I did my WordPress blog some time ago, now I need to spread it around so people blog ....
Excellent seminar, location beautiful, environment, participants, organizers perfect!
THANK YOU SO MUCH!
Cory Popescu

Thank you, Cory!

An Exclusive Summerlicious Lunch at c5

Photo-collage: Summerlicious 2011
Society of Internet Professionals
Lunch @ c5 (ROM), Tuesday, July 12, 2011
Photos by Olga Goubar

Summerlicious Lunch with SIP: July 12, 2011
Every year we participate in the Toronto's Summerlicious program and use the excuse to renew networking in an intimate environment and meet some members, advisory panel and volunteers. This year lucky 13 met at the exquisite ROM's restaurant, c5 Restaurant & Lounge, located at the pinnacle of the new Michael Lee-Chin Crystal.

SIP Members Enjoy "Level 5" Service and Socializing at Summerlicious 2011!

The Society of Internet Professionals held its annual Summerlicious Lunch Meeting at c5 Restaurant & Lounge at the Royal Ontario Museum this past summer on July 12, 2011. SIPpers were treated to an epicurean three-course lunch featuring a choice of upscale fare.

I went with the Arugula & Strawberry Salad to start and the Lake Erie Whitefish for my main course. The desserts were tempting to say the least — Summer Berry Shortcake, Chocolate Mousse Cake and Panna Cotta — but didn’t exactly suit my gluten/dairy-free diet. Luckily, Manager Scott Sawyer and his staff were more than accommodating, and I was served up an eclectic mix of gourmet sorbet featuring exotic flavours such as Apple/Fennel — the perfect finish to the perfect light summer’s lunch on a hot Toronto day.

If you’ve never been to c5, it’s worthwhile to check it out, if for no other reason than the vaulted ceilings (top floor of the Michael Lee-Chin Crystal, hence the name) and contemporary look definitely give the place an open and futuristic vibe. In many ways it was the perfect setting for SIP, always looking to the future of online technology and the impact the Internet continues to have on businesses and professionals from all walks of life. Speaking of which, the eclectic mix of SIPpers at my table made this year’s Summerlicious event a truly memorable one — not least for the leads it produced.

I’m looking forward to next year’s Summerlicious, and all the truly enjoyable and valuable SIP events between now and then.

2011 © Attila Lendvai

Attila Lendvai is a Strategy and Communication Consultant, The Attlas Project - See the World in a New Light. Attila has an Honours BA in English Linguistics and Dramatic Arts from the University of Guelph and an MBA from Wilfrid Laurier University. He is an award-winning published essayist and a skilled researcher, analyst, and instructor. In addition, he has a Diploma in Television and Radio Broadcasting from The National Institute of Broadcasting, Toronto.

Contact Info:
web: www.attlas.ca
e-mail: attlas@rogers.com
phone: 647.460.0560
linkedin: Attila Lendvai
meetup: Attila Lendvai

Everything You Need to Know about Business Blogging: Workshop October 14

Poster: SIP Social Media Series Workshop
Starting Your Business Blog Using WordPress
October 14, 2011 at Network Orange ING Cafe
2011 @ sipgroup.org

Society of Internet Professionals
Invites you to a mini-workshop to learn everything you need to know about business' blogging:

Starting Your Business Blog Using WordPress

Do You Still Not Have a Blog?
Are You Intimidated by the Technology?

This is part of our Social Media workshop's series which covers all you need to know what blogging can do for your business.

You will learn:

• Why a business blog is exactly what your customers seek;
• How to plan so you don't run out of time or energy;
• The simple steps to create your blog immediately.

Date & Time: Friday, October 14, 2011 at 6:00 pm

Presenter: Alysha Dominico, Operations Manager @Tangible Words Ltd

Alysha has been teaching, writing, editing, and copywriting for five years. As an expert in e-literacy, she helps Mid-Sized companies in Australia and Canada communicate with customers in more [Tangible] words.

Location: Network Orange ING Cafe

Address: 221 Yonge Street, Toronto
(Yonge Street and Shuter Street,
on the east side of Yonge Street,
one block north of Queen St. East)
TTC: Queen Subway Station
Public Transit: TTC Trip Planner

Cost: Register online pay only $10.
At the door pay $20.

Please RSVP at rsvp @ sipgroup.org

Details: www.sipgroup.org
meetup.events: Society of Internet Professionals

Thank you for your support.

Screenshot: @sipgroup: Great opportunity to learn #Business #Blogging
with @TangibleWords this Friday, Oct 14, @ 6 pm,
ING Cafe #Toronto http://tinyurl.com/sipoct14
Credit: twitter.com

links:
@TangibleWords Alysha Dominico
I'm presenting "Everything You Need To Know About Business Blogging" at this Meetup with SIP meetu.ps/4rZCj #li #Toronto

tangiblewords.com: FREE Business Seminars presented by Tangible Words in Toronto and Kingston

sipgroup.com/blog: Word11: Learn about Blogging and Network at Sustainable Blogging Festival

sipgroup.com/blog: Leveraging Social Media #EnterpriseTO Small Business Forum

sipgroup.com/blog: SIP's Panel Discussion: Web 2.0 & The Power of Social Networking

sipgroup.com/blog: The Future of e-Publishing & e-Reading Discussion at the Metro Toronto Convention Centre

Web Standards and Functionality: Open Forum and Events for September 2011

Screenshot: SIPpost # 640: Sept.13, 2011
Web Standards and Functionality: An Open Forum

We are beginning a new season with lots of events for you this month.

• Web Forum
• SIP Volunteers Meeting
• AIC Meeting
• CTN Meeting

There are two extended meetings, volunteers meeting at 4:30 pm, followed by a public meeting at 5:30 pm.

Web Standards and Functionalities: An Open Forum

Date: Thursday Sept. 15, 2011 at 5:30 pm.

You are invited to participate or just attend an open forum to discuss "Web Standards & Functionality of a Community Website". If you would like to give a short talk about your experience or the topics below:

• Characteristics of a good website
• What constitute a modern interactive website for a community website
• Web Standards

The forum is open to all to attend, learn form other speakers and network with your peers.

Location: North York Civic Centre, 5100 Yonge Street
(north of Sheppard Avenue), Toronto


Invitation to attend SIP Executive Committee Meeting to discuss SIP Web 2.0 Project

Date: Thursday Sept. 15, 2011 at 4:30 pm to 5:30 pm
Location: North York Civic Centre, 5100 Yonge Street
(north of Sheppard Avenue), Toronto

Agenda:

• Results of your spreading the word to recruit a web designer/developer. Review benefits of volunteering
• Executive committee positions
• SIP Web site and plans

Join our project team and enhance your career and social skills.
Are you: web professional, project leader, in-between projects, expand your network, make a difference. We will welcome your attendance at our next meeting, on Sept. 15 at 4:30 pm.


Association of Independent Consultants in partnership with SIP presents
Business Planning for Independents

Judi Hughes will introduce you to practical ways to get off the Fragmented Focus Treadmill and stay focused on your day's work, your tasks and your business.

Date: Thursday Sept. 26 at 7:00 pm
Location: Crowne Plaza Airport Hotel, 33 Carlson Court, Toronto
Fee: SIP members - $10 (you show your SIP membership card at the door).

Online Registration & Event Details >>


Computer Trainers Network, presents
SmartDocs: Content Management and Content Reuse in Microsoft Word

SmartDocs is a content management solution for Microsoft Word that integrates powerful content reuse, conditional text, and document assembly capabilities into your MS Word authoring environment.

Date: Sept 22 at 5:45 pm
Location: Front Runner, 25 Sheppard Avenue West (at Yonge St), 3rd floor
Fee: $10 Food and refreshments provided.

Online Registration & Event Details >>

We are looking forward to seeing you at the events.