Business Marketing: Search Social Share SES Toronto: June 13-15

Screenshot: SES June 2011 SESConference.com
Your Guide to SES Search Engine Strategy Toronto
Credit: ClickZ publication

Once again, we are exhibiting at our favourite show.

Visit us at Booth #18 on June 13-14 at the Hyatt Regency Toronto.

Now in its eighth year, the SES Toronto conference includes two days of search marketing sessions, vendor exhibitions, and networking events on June 13 and 14, and one day of training on June 15. Many of the sessions are specifically geared towards a Canadian audience.

You can learn more about the conference from their press release:

SES Toronto Features New Session: “Meet the Experts Roundtable Forum”
June 06, 2011 | Business Wire, Inc.

Attendees Will Also Have Opportunity to Attend Free Express Site Clinics to Have their Websites Reviewed by SES Experts

TORONTO--(BUSINESS WIRE)-- At SES Toronto at the Hyatt Regency Toronto, June 13-15, 2011, Incisive Media is featuring “Meet the Experts Roundtable Forum,” giving attendees an opportunity to address their specific questions and share information. In addition to the presentations and panels on search engine optimization (SEO), social media, local, mobile, link building, video optimization, pay-per-click (PPC), usability and more, these two new Meet the Experts Roundtable Forums will be held: Monday, June 13 at 4:30 pm and Tuesday, June 14 at 11:30 am.

For two hours on each day of the conference, SES Toronto attendees will be able to receive a free personal consultation of their websites from SES experts, Bryan Eisenberg, Shari Thurow, Bruce and Krista Neher. These drop-in, interactive express site clinics are open to all attendees on a first-come, first-serve basis. It’s an opportunity to receive free feedback on usability, SEO and all facets of the site, and also to learn from the analysis of other websites.

“We’re always looking for more ways to give attendees the most up-to-date information targeted to their specific marketing and search programs. So we came up with the idea that will allow people to move among discussion groups and interact with their peers and the experts in a very personal way. We’ve scheduled both experts forums at times during the day that we can add a networking element to the mix – Monday with a cocktail reception and Tuesday with a lunch in the expo hall,” said Matt McGowan, Managing Director of Americas for Incisive Media.

“Our Express Clinics have been very popular with attendees. After all, what marketer wouldn’t want to receive free personal consulting from an expert,” continued McGowan. “This year we have specialized clinics providing feedback on conversion, usability, SEO and social media, but other aspects of the website will also be analyzed.”

businesswire.com

For more news and event updates visit the SES press room.
http://media.searchenginestrategies.com/

Tune in Monday at 10:30 am for Content Marketing Optimization by Lee Odden
Watch SES Toronto 2011 [LIVE]
SES Conference broadcasting from Ustream
SIP in a nutshell

1. The Society of Internet Professionals (SIP) is a not-for-profit, membership based organization representing the interest of Internet professionals. Our mission is to uphold professional standards of internet professionals. Since 1977, SIP has spearheaded many initiatives and programs, such as seminars, workshops, Internet job board, newsletters and a members' directory. Review our resource intensive website: http://www.sipgroup.org

2. There are three categories of memberships:
* Associate of SIP (free)
* Professional Member (one time Life Membership)
* Corporate Sponsor

3. There are no dues to be an Associate Professional Member, can access all affinity programs.

4. Professional members receive a plaque, which they can display on their website and a certificate of membership, and there are many exclusive benefits and privileges.

5. A business can become a corporate member:
* Sponsoring an Event
* Create an Affinity program

6. There are numerous benefits to become a sponsor/corporate member of SIP (read the SIP profile, attached). Best one is the branding and promotional opportunities.

7. We have a strong membership of 10,000 who have subscribed to our newsletter SIPpost.

8. SIP's mission is to enhance educational and professional standards for Internet professionals and as such, SIP has created a professional code of ethics.

9. SIP was established in March 1997 and it is one of the oldest (if not the oldest Internet association).

10. We have conducted over 100 events, such as:
* symposiums, seminars
* panel discussions
* workshops

11. We have also conducted many one-day workshops, always in an upcoming area for which there is a lack of expertise.

12. Contact: founder@sipgroup.org or phone: 416-891-4937.
13. Review SIP profile: http://www.sipgroup.org

See you at the conference!!!

@sipgroup
Visit us @ #sesto # toronto booth 18, we R exhibiting @ our favorite show + watch [LIVE] Content #Marketing Optimization http://t.co/WCRjUDG
3 minutes ago via Tweet Button

SIPpost's Headlines: Social Etiquette, Search Engine Strategy Toronto, Mind Mapping and More

Collage: Society of Internet Professionals Newsletter
SIPpost, Issue # 638: May 16, 2011 @ sipgroup.org

SIPpost, Issue # 638: May 16, 2011

President's Notes

Hello Everybody:

It appears that spring will be a busy bee for us.

• Non-Verbal Communications in Your Business
• SIP Committee for the Whole
• Participation at the SES Show in the company of search engines giants like Google
• Mind Mapping seminar

Hope to see you at one of the Events

Max Haroon | President
Society of Internet Professionals (SIP)
416-891-4937 | founder@sipgroup.org

Non-Verbal Communications in Your Business
Thursday May 19, 2011 @ 6:00 pm

As part of our 14th Anniversary celebration, we are hosting another complimentary event for you.

Role of Social Etiquette and Body Language in your business interactions. We have engaged two experts to educate us.

Speakers:
Adeodata Czink, raised in the diplomatic community in Stockholm, Sweden, Adeodata Czink had her etiquette training right from the cradle. In 1989, she founded Business of Manners, a company that provides seminars in international etiquette, formal dining and social graces.

Carla Estifan holds an Honors BA in Psychology and MA in NVC (Non Verbal Communication) and has been training individuals for the past 6 years in Non-Verbal Communication. She specializes in body language analysis, deception, presentation skills, tonality, sales, dating behaviour, and sales presentations.

Date and Time
Thursday May 19, 2011 from 6:00 pm to 8:00 pm

Location
Room 304, Metro Hall, 55 John Street, Toronto, ON 55V 3C6
(Southeast of John and King Street, subway St. Andrews)

Registration & Details
$0 No charge to attend but you must register on our meetup website

Bonus
If you RSVP from the meetup group, you will become an Associate of SIP by joining our meetup group and will be eligible to access many Group Affinity Programs offered by our corporate members.

SIP Committee for the Whole
Thursday May 19, 2011 @ 4:30 pm

Join SIP's active group of Volunteers' meeting, prior to the event at 4:30 pm. Members and non-members are equally welcomed to brush the art of networking and projecting professional image. Come prepared with your 30 seconds elevator pitch and lots of business cards. Details

Room 304, Metro Hall, May 19 at 4:30 pm.

SES Conference & Expo Toronto 2011 - June 13 - 15
Search Engine Strategy Conference & Expo
The Leading Search & Social Marketing Event

Society of Internet Professionals would like to invite you to SES Toronto 2011 Conference & Expo. Visit us at Booth #18 on June 13-14 at the Hyatt Regency Toronto.

Once again, we are exhibiting at our favourite show SES Toronto Conference & Expo at the Hyatt Regency Toronto Hotel, June 13-15.

Leading the conference on day 1 is Amber Mac, author, TV Host and journalist, focusing on the direction social marketing has taken and which strategies have emerged as the most effective for building solid business results.

Day 2, rounding out our keynote lineup will be, Yellow Pages Group VP of Performance Marketing, Tracy Smith, sharing his experience in performance marketing. SES Toronto will bring in thought-leaders and experts from leading agencies and brands who will look at relevant case studies, analyzing how brands are navigating a quickly evolving space.

Stay current on the latest developments in this dynamic landscape. An event like this is expected to sell out early, just as it did in this year's SES New York.

Register by May 18th and s*a*v*e up to $200. Use your exclusive member *discount* code: SIP20 for an additional 20% off.

Access over 20 top trending sessions on Search, Analytics, Social Media, and Video Marketing.

You Will Also Learn:
What affect new search technologies will have on your business
How best to leverage these new tools to produce more conversions
What's next in line and where search marketing is headed

Receive a complimentary pass to the Exhibition Floor, key notes, and networking events / reception if you register before May 18.

With an Expo Hall Pass you can access:
Keynote Panels
Express Site Clinics
Sponsored Sessions
Networking events and of course all prominent SEO/SES/SEM Exhibitors

Mind Mapping for Entrepreneurs and Executives
Monday, May 30, 2011 @ 7:00 pm

Association of Independent Consultants
in partnership with SIP presents:

Mind Mapping for Entrepreneurs and Executives
by Susan Gregory, Corporate Trainer and Facilitator

Join us to learn Mind Mapping techniques for your current work, opportunities and projects.

Date: Monday, May 30, 2011
Time: 7:00 pm
Location: Crowne Plaza Airport Hotel, 33 Carlson Court, Toronto M9W 6H6
Fee: SIP members - $10 (must show their membership card), Guests - $25.

Online Registration & event details

Search Marketing Expo SMX + e-Metrics Toronto Photos

Photo-Collage: Search Marketing Expo SMX + e-Metrics Toronto
Sheraton Centre Toronto Hotel, April 28 - 29, 2011
Producer: Rising Media

We were delighted to participate at Search Marketing Expo - SMX Toronto, our new Corporate Sponsor. We had a successful booth, thanks to the commitments of our volunteers: Attila, Kim, Margo, Mark, Mary Ellen, Max, Maynard, Olga, Said, and Tyrrel.

Please take a peek at our Photo Gallery page Search Marketing Expo SMX + e-Metrics Toronto.

flickr photos: SMX Toronto: Search Marketing Expo 2011
Sheraton Centre Toronto Hotel, April 28 - 29, 2011
Credit: IT Ceremony

SIP's Anniversary Celebration + eMarketing Optimization Presentations

flickr photos: SIP's 14th Anniversary Celebration + eMarketing Optimization
Toronto City Hall, March 21, 2011
Credit: IT Ceremony

eMarketing Optimization: Role of Social Media, SEO, Local Searches & eMetrics
Celebration of 14th Anniversary of SIP

It was great to see some old friends and many new faces at the 14th Anniversary of the Society of Internet Professionals (SIP).

There was a powerful energy of over 85 attendees at the Council Chamber of the City Hall on Monday, March 21, 2011.

Jeff Quipp gave an excellent presentation connecting search engines and social media, followed by a de-mystifying local searches' presentation by Alan K'necht.

Please explore the two discounted programs, presented at the event by new sponsors of SIP:

1. Virtual PBX Phone Services for small businesses

2. Conference and Show passes for SMX and e-Metrics Show

The event was sponsored by UseMyFunds

Message from the President of SIP

It was an excellent event - do not take my word for it, read what some attendees have said, more comments are posted on the meetup.com:

"The best part was room full of guests and the event filled with value", Justin
"The speakers were excellent", Malida
"Excellent energy", June
"It was well done!", Hiroo
"Glad I came", Winnie
"Enjoyed, learned and met interesting professionals", Muhammad
"Very glad I came", Attila
"Jeff Quipp was amazing !!", Nickey
"Wow moment of the evening was meeting Max", Mark

I will encourage you to post your comments on SIP's meetup page:
meetup: Society of Internet Professionals: E-Marketing Optimization

Photos of SIP's 14th Anniversary + eMarketing Optimization
Credit: sipgroup.org

Photos have turned out memorable, thanks to Olga Goubar and Joe Collins.

Now, let us walk the talk given at the event, join Social Networking Media, here are three SIP groups and I will encourage you to join:

• LinkedIn: Society of Internet Professionals
• Facebook: Society of Internet Professionals
• MeetUp: Society of Internet Professionals

Joining our groups will give you a good grounding in participating in discussions, walls, events, and getting referrals, etc.

Hope to see on the other side of our Social Media.

Feel free to contact me, if I can assist you in any way.

At Your Service,

Max Haroon
President
Society of Internet Professionals (SIP)
http://sipgroup.org/ | founder@sipgroup.org

SIP Professional Code of Ethics: Enhances Your
Recognition of Professional Status

Please, join SIP at SMX & eMetrics Show & Conference, use SIPSTO11 promo code

Volunteer at SIP Table at the Expo, Apr 28-29, 2011

Photos of SIP's 14th Anniversary + eMarketing Optimization Are Posted

Hello Associates of SIP:

FINALLY - the photos of 14th Anniversary event are posted on the SIP website.

Please check captions of the photos. Are you in any of them? which one?

Let us know and we will put your name in the caption of the photo:
http://sipgroup.org/events/14anniverssary2011

eMetrics Marketing Optimization Summit: Toronto, April 26-29: Speakers and Agenda Announced!

Screenshot: eMetrics Marketing Optimization Summit:
Toronto Speakers and Agenda Announced!
Credit: emetrics.org/toronto

eMetrics Marketing Optimization Summit:
Toronto Speakers and Agenda Announced!

Fast track your education and understanding of web analytics and conversion optimization at the 4th annual eMetrics Marketing Optimization Summit in Toronto April 26-29.

Get out your business cards and charge up your batteries. Meet some of the most interesting and knowledgeable people in digital marketing and analytics.

Special Offer: Members and subscribers of the Society of Internet Professionals newsletter - receive $100 off the two-day eMetrics Summit pass, or $25 off the Social Networking Pass. (expiring March 25).

Use promo code SIPSTO11 when registering.

#emetrics

Role of Social Media, SEO, Local Searches & eMetrics in eMarketing Optimization: March 21

Poster: eMarketingOptimization
Role of Social Media, Search Engine Optimization, Local Searches & eMetrics
March 21, 2011, Toronto City Hall, Community Room

Please join the Society of Internet Professionals for a discussion:

eMarketing Optimization
Role of Social Media, Search Engine Optimization, Local Searches & eMetrics

Date: Monday March 21, 2011
Time: 5:30 pm to 8:30 pm

Location: Toronto City Hall, 2nd Floor
100 Queen Street West, Toronto ON

To register for this free event and receive your ticket please go at
sip-meetup: E-Marketing Optimization
http://www.meetup.com/Society-of-Internet-Professionals/events/16836839/

Learn, network, win door prizes and celebrate the 14th Anniversary of the Society of Internet Professionals (SIP).

We have invited two top speakers of an upcoming Search Marketing Expo and e-Metrics Conference to discuss increasing visibility of your business on the Internet:

* Social Media
* Search Engine Optimization
* e-Metric
* Local Searches

Speakers:
Jeff Quipp is the founder and CEO of Search Engine People Inc (SEP), one of Canada's largest search marketing firms and recipient of one of the Fastest Growing Companies in Canada. Jeff is a frequent speaker at internet marketing panels and conferences worldwide and is widely recognized as one of the pre-eminent authorities on search and social media marketing.

Alan K'necht, President, K'nechtology Inc., one of Toronto, Canada's Leading SEO, SEM and Web analytics consulting firms since 2000. K'necht has personally been implementing web analytic solutions, has provided both Search Engine Optimization, PPC and web analytics guidance to organizations across North America since 1996. He is an internationally published columnist, speaker and an author.

If you need, FREE tickets for your colleagues/friends (or for yourself) then provide us with their email addresses and we will send them one.

For more information, please contact to Max Haroon
email: max@sipgroup.org
phone: 416-891-4937

Come and bring your friends as your guests to learn, network, win (prizes) and fun!

Sponsor: G3Telecom Provide hosted pbx and find-me follow-me phone services at discount

http://tinyurl.com/sip-emarketing

@sipgroup
Great opportunity to learn about #e-marketing, #socialmedia, #seo, #e-metrics March 21 #Toronto #Meetup SIP free event http://meetu.ps/JRbJ
1 hour ago via Meetup

Search Marketing Experts Coming to Toronto April 28-29: SMX Toronto Special Offer

Screenshot: Search Marketing Expo - SMX Toronto 2011
Sheraton Centre Toronto Hotel, April 26-29, 2011
Credit: searchmarketingexpo.ca

Introducing Keynotes and Top Speakers Participating in SMX Toronto.
Join Us April 28-29:

Search Marketing Expo - SMX Toronto brings together some of the brightest and most passionate marketers in the industry. Experts, top search, social and mobile marketing speakers and professionals who want to share what they know with you:

• Chris Sherman, Executive Editor, Search Engine Land
• Vanessa Fox, Contributing Editor, Search Engine Land
• Bruce Clay, President, Bruce Clay, Inc.
• Mitch Joel, Author, Six Pixels of Separation

Conference:
April 28th 8:30am – 5:45pm
April 29th 8:30am – 5:45pm

Pre-Conference Workshops
April 26th: Getting Started with Social WAA Intro to Web Analytics
April 27th: SEO Training with Bruce Clay WAA Search Analytics

Venue: Sheraton Centre Toronto Hotel
123 Queen Street West, Toronto, Ontario M5H 2M9

Social Networking Pass:
Short on time, but want to connect with the SMX Toronto community? Get a Social Networking Pass for only $75 plus HST:
* See a Keynote
* Enjoy a Continental Breakfast
* Network with Peers
* Visit with vendors in the Exhibit Hall

Special Offer:
Members and subscribers of the Society of Internet Professionals newsletter - receive $100 off the two-day SMX Toronto conference pass and $25 off the Social Networking Pass. Receive further discount for Early Bird (expiring this Friday).

Use promo code SIPSTO11 when registering.

Take your skills to the next level. 35+ sessions, workshops and networking events:

Detailed Agenda for Day 1 - Thursday April 28th
Detailed Agenda for Day 2 - Friday April 29th

SEO Must-Know Fundamentals: Will get you up to speed on the essentials of getting found in search engines.

SEO Advanced: Sessions are designed for experienced search marketers and marketing technology experts. Discussions go deep into technical solutions that address many of the toughest SEO challenges.

Social and Search for 2011: Learn how Social Media Marketing and Search Engine Marketing work together to attract relevant visitors and keep you connected, real time, with your most influential and engaged customers.

Search Analytics: Learn how to track, measure, benchmark, analyze and improve paid and organic search engine marketing programs.

Local and Location-based Marketing: Learn about the opportunities enabled by social-mobile technology and platforms that connect a local audience with your location specific promotions and messaging.

Paid Search, Advertising and Exchanges: Learn the latest techniques for generating traffic through paid programs. PPC (pay-per-click) or CPC (cost-per-click), banner ads, mobile search ads and advertising exchanges.

Meet up with over 40 top SEM professionals:

• Jeff Quipp, CEO, Search Engine People Inc
• Alan K'necht, President, K'nechtology
• Bill Barnes, Co-Founder and Executive VP, Enquiro
• John Hossack, Principal, VKI Studios

Program overseen by Search Engine Land the source search marketers trust to deliver decision-informing news and thought provoking analysis. For more than 10 years search marketing authorities Danny Sullivan and Chris Sherman have been analyzing and influencing developments in the search marketing industry and programming the highest quality search marketing events.

Conference Produced in Partnership with:

• eMetrics Canada™: Canada Marketing Optimization Summit
• Rising Media™

See you there! Register Now!

Winterlicious Lunch Was a Success!

Photo-Collage: Winterlicious Lunch at Frank @ AGO
Society of Internet Professionals and Life Transformation Institute
2011 @ sipgroup.org

Networking Lunch at Frank @ the AGO on February 1, 2011

Once again, some friends of the Society of Internet Professionals and Life Transformation Institute met for a lunch out with focusing on our authors and speakers:

Dr. Oksana Sawiak, Wellness Consultant & Holistic Dentist, Integrative Wellness & Detox Center. + @drsawiakhealth

Henry Dortmans, Management Consultant focusing on telecommunications, IT, and Infrastructure. He is a speaker at various industry events and conducts briefings for suppliers and associations, and he writes a widely-read monthly eColumn called, On the Line.

Karim H. Ismail, helps organizations leverage their human capital to achieve inspired results. He is also the author of the best seller, Keep Any Promise: a blueprint for designing your future.

Martina Ernst, CEO of Wo-Built Inc., an innovative design and build construction company that is recognized for using their projects as a means to helping women, the community and the environment. + @wobuilt

Max Haroon, Founding President of the Society of Internet Professionals and Social Entrepreneur. He has founded Life Entrepreneurs Institute and Healing Food Institute. Since 1985 he has organized hundreds of events including educational workshops and conferences. + @friendofheart

Michael Bradford, Executive Business Coach & Consultant with Coaching for Action, a firm that offers individual & organizational transformation for businesses.

Olga Goubar, Social Media Coordinator, is a web developer and a professional blogger with wide fields of experience: community development, software development, search engine optimization, graphic design, content management techniques and education. + @sipgroup

Our regards to the Chefs:
Executive Chef: Anne Yarymowich
Chef de Cuisine: Martha Wright
Pastry Chef: Van Vi Lam

Olga Goubar, our media blogger has captured these moments, please take a peek at the award worthy photos of the lunch at the Life Transformation Institute web-site.

Thanks for making the lunch at AGO a memorable one!

Invitation to a Winterlicious Lunch @ Frank: Art. Food. Talk.

Poster: Winterlicious 2011: Society of Internet Professional + Life Transformation Institute
Lunch @ FRANK: Art, Food, Talk, Tuesday, February 1, 2011 @ 12 noon
Credit: toronto.ca + FRANK Restaurant

Savour Winterlicious: January 28 - February 10, 2011
Toronto's favourite winter culinary celebration - Discover new favourite restaurants by sampling mouth watering three-course prix fixe menus at 150 of Toronto's top restaurants.

Society of Internet Professional + Life Transformation Institute
What: Winterlicious Lunch
When: Tuesday, February 1, 2011 @ 12 noon
Where: FRANK Restaurant @ The AGO
Location: 317 Dundas Street West, Toronto ON M5T 1G4

Twice a year, advisory boards of SIP and LTI meet for lunch at a downtown restaurant, this time we want to focus on our authors and speakers.

Would you like to join us for lunch at a famous landmark of Toronto - the Art Gallery of Ontario (French: Musée des beaux-arts de l'Ontario) at their exquisite restaurant called FRANK on next Tuesday February 1 at 12 noon (lunch is from 12:15 pm to 1:45 pm).

We could not a get a room, so we have a small booking of 10; please let me know if we can have the pleasure of your company. I guarantee you will meet extra-ordinary people.

Every one will be introduced and they will have the opportunity to tell us "What are they up to...?"

The special price three course lunch (drinks and beverages are not included) is only $20 (bargain considering what they normally charge):

Gingered carrot and beet soup with crisp heirloom carrot ribbons (vegan, gluten-free)
or
Maple roasted butternut squash and royal gala apple and candied walnuts on a salad of baby red romaine with apple cider vinaigrette (vegan, gluten-free)
or
Tamarind glazed beef brochette with coconut chilli chutney (Gluten-free)
+
Grilled cheese and spiced apple chutney sandwich on cranberry foccacia bread served with frites and lemon mayonnaise (vegetarian)
or
Lamb meat loaf with garlic mashed potatoes and sautéed rapini
or
Seafood bourride with mussels, clams, white shrimp and chorizo sausage in a saffron scented broth with garlic toasts (gluten-free)
+
Chai spiced rice pudding brûlée with pistachio biscotti
or
Pear, ginger and nutmeg crumble with sweetened crème fraîche
or
Warm chocolate hazelnut brownie with chocolate ganache

Budget for $26 including taxes and gratuity.

More details will be provided later.

To you and your inspiration,

Max Haroon
416-891-4937
info@life-transformation-institute.org

How to get from the subway to the AGO

Directions from St. Patrick subway station to the Art Gallery of Ontario in Toronto
Credit: ArtGalleryofOntario | August 24, 2009

Program

Before the lunch:
All attendees will be introduced.
One-Minute Talk: Tell us what are you up to these days.

During the lunch:
Tell us as an author/writer (pretend if you are not one yet):
Two things you should DO and two things you should NOT DO as an author/writer.

After the lunch:
You are welcome to join us for a coffee at Cafe AGO.