Search Marketing Experts Coming to Toronto April 28-29: SMX Toronto Special Offer

Screenshot: Search Marketing Expo - SMX Toronto 2011
Sheraton Centre Toronto Hotel, April 26-29, 2011
Credit: searchmarketingexpo.ca

Introducing Keynotes and Top Speakers Participating in SMX Toronto.
Join Us April 28-29:

Search Marketing Expo - SMX Toronto brings together some of the brightest and most passionate marketers in the industry. Experts, top search, social and mobile marketing speakers and professionals who want to share what they know with you:

• Chris Sherman, Executive Editor, Search Engine Land
• Vanessa Fox, Contributing Editor, Search Engine Land
• Bruce Clay, President, Bruce Clay, Inc.
• Mitch Joel, Author, Six Pixels of Separation

Conference:
April 28th 8:30am – 5:45pm
April 29th 8:30am – 5:45pm

Pre-Conference Workshops
April 26th: Getting Started with Social WAA Intro to Web Analytics
April 27th: SEO Training with Bruce Clay WAA Search Analytics

Venue: Sheraton Centre Toronto Hotel
123 Queen Street West, Toronto, Ontario M5H 2M9

Social Networking Pass:
Short on time, but want to connect with the SMX Toronto community? Get a Social Networking Pass for only $75 plus HST:
* See a Keynote
* Enjoy a Continental Breakfast
* Network with Peers
* Visit with vendors in the Exhibit Hall

Special Offer:
Members and subscribers of the Society of Internet Professionals newsletter - receive $100 off the two-day SMX Toronto conference pass and $25 off the Social Networking Pass. Receive further discount for Early Bird (expiring this Friday).

Use promo code SIPSTO11 when registering.

Take your skills to the next level. 35+ sessions, workshops and networking events:

Detailed Agenda for Day 1 - Thursday April 28th
Detailed Agenda for Day 2 - Friday April 29th

SEO Must-Know Fundamentals: Will get you up to speed on the essentials of getting found in search engines.

SEO Advanced: Sessions are designed for experienced search marketers and marketing technology experts. Discussions go deep into technical solutions that address many of the toughest SEO challenges.

Social and Search for 2011: Learn how Social Media Marketing and Search Engine Marketing work together to attract relevant visitors and keep you connected, real time, with your most influential and engaged customers.

Search Analytics: Learn how to track, measure, benchmark, analyze and improve paid and organic search engine marketing programs.

Local and Location-based Marketing: Learn about the opportunities enabled by social-mobile technology and platforms that connect a local audience with your location specific promotions and messaging.

Paid Search, Advertising and Exchanges: Learn the latest techniques for generating traffic through paid programs. PPC (pay-per-click) or CPC (cost-per-click), banner ads, mobile search ads and advertising exchanges.

Meet up with over 40 top SEM professionals:

• Jeff Quipp, CEO, Search Engine People Inc
• Alan K'necht, President, K'nechtology
• Bill Barnes, Co-Founder and Executive VP, Enquiro
• John Hossack, Principal, VKI Studios

Program overseen by Search Engine Land the source search marketers trust to deliver decision-informing news and thought provoking analysis. For more than 10 years search marketing authorities Danny Sullivan and Chris Sherman have been analyzing and influencing developments in the search marketing industry and programming the highest quality search marketing events.

Conference Produced in Partnership with:

• eMetrics Canada™: Canada Marketing Optimization Summit
• Rising Media™

See you there! Register Now!

Winterlicious Lunch Was a Success!

Photo-Collage: Winterlicious Lunch at Frank @ AGO
Society of Internet Professionals and Life Transformation Institute
2011 @ sipgroup.org

Networking Lunch at Frank @ the AGO on February 1, 2011

Once again, some friends of the Society of Internet Professionals and Life Transformation Institute met for a lunch out with focusing on our authors and speakers:

Dr. Oksana Sawiak, Wellness Consultant & Holistic Dentist, Integrative Wellness & Detox Center. + @drsawiakhealth

Henry Dortmans, Management Consultant focusing on telecommunications, IT, and Infrastructure. He is a speaker at various industry events and conducts briefings for suppliers and associations, and he writes a widely-read monthly eColumn called, On the Line.

Karim H. Ismail, helps organizations leverage their human capital to achieve inspired results. He is also the author of the best seller, Keep Any Promise: a blueprint for designing your future.

Martina Ernst, CEO of Wo-Built Inc., an innovative design and build construction company that is recognized for using their projects as a means to helping women, the community and the environment. + @wobuilt

Max Haroon, Founding President of the Society of Internet Professionals and Social Entrepreneur. He has founded Life Entrepreneurs Institute and Healing Food Institute. Since 1985 he has organized hundreds of events including educational workshops and conferences. + @friendofheart

Michael Bradford, Executive Business Coach & Consultant with Coaching for Action, a firm that offers individual & organizational transformation for businesses.

Olga Goubar, Social Media Coordinator, is a web developer and a professional blogger with wide fields of experience: community development, software development, search engine optimization, graphic design, content management techniques and education. + @sipgroup

Our regards to the Chefs:
Executive Chef: Anne Yarymowich
Chef de Cuisine: Martha Wright
Pastry Chef: Van Vi Lam

Olga Goubar, our media blogger has captured these moments, please take a peek at the award worthy photos of the lunch at the Life Transformation Institute web-site.

Thanks for making the lunch at AGO a memorable one!

Invitation to a Winterlicious Lunch @ Frank: Art. Food. Talk.

Poster: Winterlicious 2011: Society of Internet Professional + Life Transformation Institute
Lunch @ FRANK: Art, Food, Talk, Tuesday, February 1, 2011 @ 12 noon
Credit: toronto.ca + FRANK Restaurant

Savour Winterlicious: January 28 - February 10, 2011
Toronto's favourite winter culinary celebration - Discover new favourite restaurants by sampling mouth watering three-course prix fixe menus at 150 of Toronto's top restaurants.

Society of Internet Professional + Life Transformation Institute
What: Winterlicious Lunch
When: Tuesday, February 1, 2011 @ 12 noon
Where: FRANK Restaurant @ The AGO
Location: 317 Dundas Street West, Toronto ON M5T 1G4

Twice a year, advisory boards of SIP and LTI meet for lunch at a downtown restaurant, this time we want to focus on our authors and speakers.

Would you like to join us for lunch at a famous landmark of Toronto - the Art Gallery of Ontario (French: Musée des beaux-arts de l'Ontario) at their exquisite restaurant called FRANK on next Tuesday February 1 at 12 noon (lunch is from 12:15 pm to 1:45 pm).

We could not a get a room, so we have a small booking of 10; please let me know if we can have the pleasure of your company. I guarantee you will meet extra-ordinary people.

Every one will be introduced and they will have the opportunity to tell us "What are they up to...?"

The special price three course lunch (drinks and beverages are not included) is only $20 (bargain considering what they normally charge):

Gingered carrot and beet soup with crisp heirloom carrot ribbons (vegan, gluten-free)
or
Maple roasted butternut squash and royal gala apple and candied walnuts on a salad of baby red romaine with apple cider vinaigrette (vegan, gluten-free)
or
Tamarind glazed beef brochette with coconut chilli chutney (Gluten-free)
+
Grilled cheese and spiced apple chutney sandwich on cranberry foccacia bread served with frites and lemon mayonnaise (vegetarian)
or
Lamb meat loaf with garlic mashed potatoes and sautéed rapini
or
Seafood bourride with mussels, clams, white shrimp and chorizo sausage in a saffron scented broth with garlic toasts (gluten-free)
+
Chai spiced rice pudding brûlée with pistachio biscotti
or
Pear, ginger and nutmeg crumble with sweetened crème fraîche
or
Warm chocolate hazelnut brownie with chocolate ganache

Budget for $26 including taxes and gratuity.

More details will be provided later.

To you and your inspiration,

Max Haroon
416-891-4937
info@life-transformation-institute.org

How to get from the subway to the AGO

Directions from St. Patrick subway station to the Art Gallery of Ontario in Toronto
Credit: ArtGalleryofOntario | August 24, 2009

Program

Before the lunch:
All attendees will be introduced.
One-Minute Talk: Tell us what are you up to these days.

During the lunch:
Tell us as an author/writer (pretend if you are not one yet):
Two things you should DO and two things you should NOT DO as an author/writer.

After the lunch:
You are welcome to join us for a coffee at Cafe AGO.

New Year Resolution: Recycle Your Computer and TVs

Poster: Certified Electronic Waste Collection
Nicholson's No Frills parking lot, Sunday January 23, 2011
Credit: Inorganic Market

iRecycle Computers
Inorganic Market

Certified Electronic Waste Collection

Bring your TV’s!
Bring your computers!

When: Sunday January 23, 2011
Time: 11 am - 3 pm

Where: Nicholson’s NoFrills parking lot
Location: 2187 Bloor St. West, Toronto ON
Bloor St. West & Runnymede

Sustainable Solution provided by:
e: community@irecyclecomputers.com
t: (416) 558-7035

The Inorganic Market - a community-based brand for responsible electronics disposal is proudly owned and operated by: Social Entrepreneur Launch Factor

twitter: @InorganicMarket
facebook: Inorganic Market

links:
insidetoronto.com: TVs, computers accepted at inorganic market
Bring your TVs, bring your computers.
There will be an inorganic market in the Nicholson's No Frills parking lot, Sunday, Jan. 23 from 11 a.m. until 3 p.m. at 2187 Bloor St. West (at Runnymede Road).
For further details, email community@irecyclecomputers.com or call 416-558-7035.
Jan 04, 2011 - 12:34 PM

snapbloorwest.com: Inorganic Market At No Frills
With their truck parked next to Nicholson's No Frills at Bloor and Kennedy, the Inorganic Market collects recyclable and reusable electronic material like copper, while carefully disposing of toxic components.

Electronic Waste Solutions - iRecycle Computers


Find out about another interesting community technology centre Free Geek Toronto located at 51 Vine Avenue near Keele and Dundas in the Junction 'hood.

twitter: @FreeGeekToronto
facebook: Free Geek Toronto

Plus, check the Green 13 - a grassroots community environmental group operating in Ward 13 in Toronto.

Global Entrepreneurship Week + OnContact + InitiativeTO: November 15 – 21, 2010

InitiativeTO 2010 Invites: citywide personal stories
you may face as entrepreneurs, November 17
Global Entrepreneurship Week: November 15 – 21, 2010
Credit: cg6.com

Global Entrepreneurship Week:
100 countries. 40,000 events.
10 million people.
A global movement unleashing new ideas

InitiativeTO: attend, participate and engage in any cross city platform with entrepreneurs themselves. Treats will be provided. Lucky Draw made for Entrepreneurs at Closing Note.

Twitter: @Cg6Inc | Hashtag: #Initiative10

Wednesday, November 17th, InitiativeTO - A citywide initiative of social connection; promoting entrepreneurship, enterprise and social cause to aspiring entrepreneurs on the challenges they may face of being an entrepreneur by entrepreneurs themselves. The effort consists of lead discussions, engaging workshops and local business tours.

InitiativeTO is in part of Global Entrepreneurship Week, hosted and managed by Cg6 Inc; a lifestyle media relations agency socially focused to promote entrepreneurship to creatives and aspiring markets through socially engaging programs, partnerships and placement.

InitiativeTO is a first time 12-hour event consisting of more than 17 entrepreneurs and industry professionals sharing personal stories of challenges they have faced in their career path, 6 seriously fun; down-to-earth life experiencing workshops and up-to 25 businesses taking part in industry tour spawned by venues of social connection ranging from Etobicoke, Junction, Dear Park District, Riverdale and Scarborough.

Event Details:

Speaking: Formats

• Lead Discussions, 40 minutes followed by 15 minutes Q&A
• Engaging Workshops, 90 minutes followed by 10 minutes Q&A
• Local Tours, 20 minutes followed by 5 minutes Q&A

Venue: Contributors

• Scarborough Civic Centre
• Iconica Communications, 55 St. Clair West
• The Armoury, 201 Weston Road
• Longbranch Coworking, 3299 Lake Shore West
• Toronto Model Photography, 1840 Danforth
• Gafas, 561 Queen West

Event: Supporters

• CYBF
• City of Toronto
• Enterprise Toronto
• Impact Entrepreneurship Group
• Centennial College Student Association, Inc.

=========================================================
InitiativeTO
Cg6 Inc.
Nov. 17
8:00 am – 8:00 pm

Promoting entrepreneurship, enterprise and social cause; InitiativeTO engages and educates aspiring entrepreneurs the challenges they may face in running their own businesses by like-minded industry professionals. This story telling 12-hour event consists of lead discussions, engaging workshops and local business tours.
Registration is required, www.cg6.com connect with tm.mahdi@cg6.com

OnContact with an Entrepreneur
Cg6 Inc.
Nov. 15, 16, 18, 19
7:00 pm – 10:00 pm

OnContact with an Entrepreneur educates and promotes to young professionals the different faces of entrepreneurship. 16 industry-experienced entrepreneurs will engage YOU, the audience, with informative answers in an open mike format.
YOU will have the opportunity to witness first-hand, the runnings of a business as an entrepreneur. The hardships and perks, the highs and the lows - all provided from real view points of our speakers.
Registration is required, www.cg6.com connect with mimi.lee@cg6.com

Have a great Entrepreneurship Week!

Last year we participated locally in Global Entrepreneurship Week: November 16-22, 2009

CASCON Celebrating 20 Years of Research and Innovation in Computer Science Technologies

Collage: 20th Anniversary CASCON 2010
Honoring Two Decades of Research & Innovation
November 1 - 4, 2010
"Smarter Technologies for a Smarter Planet"
Credit: IBM Centers for Advanced Studies - CASCON 2010

This year's Conference of the IBM Canada Centres for Advanced Studies (CAS) on Collaborative Research CASCON 2010 is special as it celebrates two decades of research and innovation in computer science and software engineering and its growth into a world class academic and research conference. CASCON 2010 brings over 1300 researchers and practitioners from academia, industry, and government together for presenting original work, exchanging new ideas, sharing results and experiences, and networking.

CASCON 2010
"Smarter Technology for a Smarter Planet"
The 20th Annual International Conference
hosted by the Centre for Advanced Studies Research, IBM Canada Software Laboratory
in partnership with National Research Council Canada

November 1 - 4, 2010

Venue: Hilton Suites Toronto/Markham Conference Centre
8500 Warden Avenue, Markham, Ontario L6G 1A5 Canada
Southwest corner of Highway 7 & Warden Avenue

Please check a day-by-day schedule with dozens of workshops, keynote presentations, panel sessions, technical paper sessions, technology showcase on the latest research ideas and results on the industry, speakers by day and Twenty Years of Impact and Women in Technology panels: http://www-927.ibm.com/ibm/cas/cascon/

Happy 20th Anniversary, CASCON!

links:

The first article about CASCON 2010 posted on the web - Enterprise Irregulars: Smart Thinking for the Smart Enterprise: CASCON Workshop: Accelerate Service Integration In Your BPM and SOA Applications
By Sandy Kemsley on November 1, 2010
Facebook: IBM Centres for Advanced Studies Canada Research
follow @IBMCAS on Twitter
hashtag: #CASCON2010 with real-time results for #CASCON2010
contributors who tweet about CASCON2010 @jharjono @cidd @machemes @computermacheme @cidd @lifeaftercancer @seemsArtless @kobuse @prof_lyons @chooselmashups @ctreude @lgrammel

Leveraging Social Media #EnterpriseTO Small Business Forum

Screenshot: bizjunction.blogspot.com:
Enterprise Toronto 2010 Small Business Forum
Credit: bizjunction

Enterprise Toronto - Small Business Forum 2010

"Let Your Customers Lead the Way"

When: Tuesday, October 19, 2010 8:00 AM to 7:00 PM

Where: Metro Toronto Convention Centre
255 Front Street West, North Building, Toronto, ON

New This Year:

ROOM 104 B: Seminar: Leveraging Social Media: to find new customers, talent, or build your brand. Some topics include: Facebook Marketing Bootcamp, Using Social Media to Find the Top 10% of Talent in the Workforce, Why Your Business Needs a Community Manager, and How to Make a Haystack Full of Needles.

ROOM 105: Digital Zone: to try out new technology, the latest social media, share your thoughts in the ScribbleLive-powered social media feed, and attend software-as-a-service and mobile application demonstrations. If you've never sent a tweet or think that e-commerce is only for big businesses, the Digital Zone is a must see!
Participants include: Sprouter, Scribble Live, Constant Contact, Rogers Communications, Yellow Pages Group, TD Canada Trust, OfficeExec.

John Bassett Theatre: Opening Keynote: Finding Customers Online, Presented by Chris O'Neill, Google Canada

John Bassett Theatre: Entrepreneurs in Action
An Evening Hosted by TD Canada Trust

including:

Networking

Closing Keynote: Gotta Make the Sale! Presented by Austin Hill, Akoha

Ignite Toronto Presentations - Featuring "5 Toronto Entrepreneurs, 5 minutes each, 20 slides to Watch", Facilitated by Michele Perras

See you there, sharing some of your ideas of making sales in the new [digital - 11111011010] economy.

Credit: enterprisetoronto.com
@EnterpriseTO
Enterprise Toronto Small Business Forum 2010 Program [PDF]

Join Digital Revolution: Create Search Engine Friendly Website

Poster: Join the Digital Revolution
An Affordable Package to create a Search Engine Friendly Mini-Website
This is a promotional value package to evangelise SIP’s motto “Everyone should join the Digital Revolution”.
2010 @ sipgroup.org

Join the Digital Revolution
An Affordable Package to create a Search Engine Friendly Mini-Website

Having your own personal website reflects that you are both professional and serious about your profession or your services. If you have your own domain name then you can start using your own email address based on that domain name e.g. name@yourdomainname.com. Using an email address under your domain provides you with a permanent email address independent of Internet Service Provider (ISP). If you are using an email address assigned by your ISP, such as name@rogers.com or name@sympatico.ca then think what will happen when you terminate the service! But you don’t have to worry about canceling or changing your ISP service if you are using the email address based on your own domain.

In our digital world, if you are self- employed, an entrepreneur or an industry professional without a website, then you are missing out a key to your successful branding using the Internet as a media.

Why many people do not have their own website?
The Society of Internet Professionals (SIP) recently conducted a sample poll asking why many people do not have their own website. Top reasons were:
1. They couldn’t afford it because they felt it was too expensive.
2. They do not have the technical skills/knowledge.
3. They do not want to project a non-professional image.
4. They do not understand how to make search engines friendly website.

SIP Offers
We have addressed these issues by putting together an inexpensive package for our members (free membership is provided, if you are not a member), which will meet initial requirements of most of the entrepreneurs.

This proposal outlines the details of what is provided and what you should know, cost and how to go about signing up for this offer.

What is Provided in this Package?
1. Registration of a domain name of your choice.
2. A professional three-page website: Home page, Profile page, Contact page
3. One primary email address under your own domain address.
4. Basic Usability & Assessment of your website including copy editing.
5. Assistance in drafting of website's title, description and keywords. These will make your website search engine and user friendly.
6. Hosting of the Website and email services.
7. Annual Updates.

Website Hosting Technical Details:
• 300 MB Disk Space
• 10 GB Monthly Bandwidth
• You website will be PHP and MySQL enabled.
• Detailed Website Statisticswith AWStats
• Free Nightly Website & Email Backups
• E-mail Services: Web Mail + Email Forwarding + Auto Reply + Auto Virus Protection

Cost
Annual fee of $350
* $350 comprises of $50 hosting, $150 for website design and development and $150 for professional assessment.
The Associate membership is free.
You can apply for optional Professional Membership at a reduced admin fee of $150 (regular admin fee for Professional membership is $200).

Next Step
Visit our web site to make payment via PayPal at:
http://www.sipgroup.org/affinity/websiteforevryone.htm

After receiving the payment we will provide you:
• List of requirements
• How to prepare for the content to create the website.
• How to select the domain name and email address under the domain name.
• Guidelines for creating title, description and key words for your website.

Please review the detailed Proposal to Create a Search Engine Friendly Mini-Website

If you have any questions or comments, feel free to contact:
Max Haroon, founder@sipgroup.org or phone 416-891-4937.

Invitation to #SESTO Toronto 2010: Leading Search & Social Marketing Event

Screenshot: Search Engine Strategies: The Leading Search & Social Marketing Event
SES Toronto 2010 - June 9-11, 2010 - Sponsors & Exhibitors: SIP's Digital Business Card
Credit: Search Engine Strategies

Search Engine Strategies 2010
Conference & Expo

SES Toronto

Conference: June 10-11

Expo Hall: June 10-11
Thursday, June 10 10:00am - 6:30pm
Friday, June 11 10:00am - 4:00pm

Partnered Training: June 9

Where: Hyatt Regency Toronto
370 King Street West
Toronto, Canada


Company Profile

Society of Internet Professionals (SIP)
Website: http://www.sipgroup.org/

The Society of Internet Professionals (SIP) is a not-for-profit, membership based organization representing the interest of Internet professionals. Our mission is to uphold professional standards of internet professionals. Since 1977, SIP has spearheaded many initiatives and programs, such as seminars, workshops, Internet job board, newsletters and a members' directory.

As part of our 13th anniversary we are offering free membership to all attendees of SES Conference & Show as Associate Member, sign-up at: www.sipgroup.org

Review our resource intensive website: http://www.sipgroup.org
Contact: Max Haroon, President, Tel: (416) 891-4937 (info@sipgroup.org)

Will you like to Dine Where Celebrities Rendezvous?

We would like to get together with few friends for lunch at SASSAFRAZ, on Monday July 12, 2010 at 12:15 pm.

The cost of the lunch with gratuities will be $30 (normal menu lunch can cost a lot more). The special pricing is part of Summerlicious program. We have been participating it for a new of years.

If you are part of this luncheon, then please send me three lines about YOU and come prepared to talk "What are you up to these days".

Take a peek at past Summerlicious lunches attended by our group:

• Rosewater Club: Inspirational Book Club Lunch - Feb 3, 2009
  
• Sultan Cafe: Moroccan Restaurant: Family of Hearts - Jan 31, 2008

PS: RSVP is closed. If you are confirmed and for any reason you are unable to attend then please let us know ASAP (if you wish to avoid any penalty)

Address:
SASSAFRAZ
100 Cumberland Street (at Bellair St), Toronto, Ontario, M5R 1A6
416-964-2222
nearest subway is BAY on Bloor line.
Nearest parking is 10 Bellair St at Bloor under ROOTS Bldg

Menu:
http://www.sassafraz.ca/docs/summerlicious_2010_lunch.pdf

Attendees List(alphabetical):
1. Andi Shi
2. Cory Popescu
3. Di Wright, Editor, SIPpost. Business Communication Specialist and Career Coach.
4. Hiroo Thadeny, SIP Volunteer
5. Juri Chabursky, An award-winning speaker and sales professional
6. Karim H. Ismail, Bestselling Author of Keep Any Promise; a coach and a trainer
7. Lori Davies, CEO, Holistic Cooking Academy and co-founder of Healing Food Institute.
8. Mary-Kay, member of Healing Food Institute.
9. Matthew Krist, Co-Founder, Artan Gardens
10. Max Haroon, social entrepreneur; founder Society of Internet Professionals (SIP) and Healing Food Institute.
11. Phil Taylor, a SIP Speaker on Life Entrepreneurship and a mayoral candidate for Toronto.
12. Slava Apel, SIP Corporate member. CEO, Amazing Print
13. Vikas Ramrakha, SIP Corporate member and an affinity program provider of Home-Auto life Insurance.

Guests are from the Society of Internet Professionals (SIP) or Healing Food Institute please take a minute to review their profiles.

About Sassafraz
Sassafraz is the heart of the posh Yorkville area of Toronto, having reopened after a massive fire destroyed most of the building. The new Sassafraz feature Canadian dishes based in French cuisine, a 20-foot indoor vertical garden and a new rooftop patio will bring seating capacity to 350. Described as the centre of where all the excitement happens, the celebrity destination.

About Summerlicious
With 150 restaurants across Toronto offering three-course prix fixe menus from July 9 to 25, Summerlicious offers restaurant lovers an opportunity to satisfy their appetites for delicious food and perhaps discover a new favourite restaurant in the process.